![]() The watch was a break with the aesthetic codes of traditional watchmaking. Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco was the first square and water-resistant automatic chronograph in the history of Swiss watchmaking. We share the same passion and this promises good things for the future!”įrank Rutten, Vice President International of Gulf, added: “TAG Heuer is an iconic name for automotive sport and our two brands have many shared highlights, stretching back over almost half a century. We’re delighted with this partnership and look forward to developing it, represent ing, as it does, a new direction for the relationship between Gulf Oil International and TAG Heuer. Timing is of critical importance to many aspects of our business – Gulf has, for instance, a peerless “on time in full delivery record” in its marine operation-we share values of innovation and quality but, in particular, our shared history ensures that this is one of the most genuine unions in the automotive world.” I know of few other brands that could share as many memories of pit stops and which have a relationship as strong and authentic. It’s a prestigious and emotional partnership. Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, stated: “It’s a real privilege to forge links with Gulf and its history in automotive sport that includes the Porsche 917K, Steve McQueen, the Le Mans 24 Hour Race and the Monaco watch. TAG Heuer and Gulf have crossed paths several times, but the most notable was in 1971, in the film “Le Mans”, when Steve McQueen wore a Tag Heuer Monaco on his wrist while driving a Porsche 917 that featured the Gulf logo. It was the first company to drill for oil below the sea, and in 1913, became the first in the world to open a petrol station. It shares values with the Swiss watchmaking brand that has automotive sport in its DNA. ![]() Quality, endurance and passion are the company’s watchwords proven by their history of innovation, invention and continuing development. ![]() With the immediately recognisable famous blue and orange stripes, Gulf has been a well-known player in the automotive industry for over 115 years. TAG Heuer is very proud to announce that a global partnership has been signed with Gulf Oil International, which will see the development of new activities and new editions, including the Monaco Gulf which was presented on the occasion of the signing. ![]()
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